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GOLF BUSINESS INTERNATIONAL JOINS ENGLAND GOLF PARTNERS’ NETWORK

A new partnership between England Golf and the consultancy organisation Golf Business International will give clubs access to a wide range of specialist knowledge and expertise.

Golf Business International is the latest organisation to join England Golf’s network of ‘preferred partners’. Its 35 members together have more than 400 years’ experience across all areas of golf business and can provide clubs with valuable advice and practical help.

And England Golf’s 35 club support officers will highlight these specialist services to 1,900+ affiliated clubs.

The new partnership adds more value to England Golf’s support package for clubs, helping them to run successful businesses by providing the golfing and social experience their customers want.

The ‘preferred partner’ agreement with the governing body of English amateur golf was signed at the Golf Business International’s recent annual meeting at Frilford Heath GC.

Golf Business International chairman Howard Swan said: “For us to enter into such an agreement with England Golf and be able to offer clubs our wide range of specialist consulting services is a great step forward.

“It gives us a wonderful opportunity to work for the members in increasing their business opportunities in the national golf market. And it is my hope this agreement may prove to be the forerunner of similar agreements with the other three domestic national bodies, leading our members to help their clubs through their respective support programmes.

“An important part of the initiative will be to link closely with the regions of England Golf to provide education and training through seminars and workshops.”

Abbie Lench, England Golf’s head of club support, said: “We are delighted to welcome Golf Business International and to strengthen our service to clubs. This access to the knowledge and experience of industry experts will be invaluable in helping them to develop and grow their businesses.”

England Golf has more than 1,900 affiliated clubs that can access the network of ‘preferred partners’.

Formed originally as the Golf Consultants Association in 1999, Golf Business International, which rebranded in 2017, is unique in its ability to make available a team of highly respected and experienced golf industry professionals to deal with any aspect of the business of golf through from conception to end.